For me, this sponsored article is a great opportunity to be able to present our project to the most insightful group of connoisseurs that I know in the world of watchmaking blogs. I know that you’re difficult to win over and that your comments can sometimes be very critical. That’s why I’m going to introduce you to the Goldgena Project and our CODE41 label in the most humble and transparent way possible.
Our story is a distinctive one, because it starts in the heart of the Swiss watchmaking industry. My name is Claudio D’Amore and I am the founder of a watch design workshop, which for more than 10 years has collaborated with the most prestigious names in watchmaking. Here are just a few that we can mention: Tag Heuer, Parmigiani, Montblanc, Oris, Eberhard, and Hautlence.
From March through November we shared every step of the development of our project and models with our community, which currently consists of 15,000 registered members. The result: the creation of the CODE41 label and the launch of two models.
The features of our watches are as follows: 42mm diameter, sapphire glass with anti-reflective coating on both sides, 316L stainless steel, water resistant to 50m and interchangeable straps. The first piece, the ANOMALY-01, is fitted with the Japanese MIYOTA 82S7 movement with a central hour and minutes disc, seconds, and 24 hour discs. Our second model, the ANOMALY-02, is driven by a Swiss ETA 2824-2 movement which has hours, minutes, seconds, and a date window.
So why not "Swiss Made?" Swiss Made watches are high-quality and renowned worldwide for their excellence. Yet this isn’t because they are made in Switzerland, since a watch labeled ‘Swiss Made’ can be made up of components that almost all come from Asia. The real added value of Switzerland is the masterful ability to coordinate Swiss and international talent.
We have therefore decided to be totally transparent on the origin of our components, and to choose Swiss and foreign parts for their distinctiveness and high value for money, rather than to meet the criteria of the Swiss Made label.